MY MARKETING, MEANING & MORE LIBRARY
THE ORIGINALS • CREATION IS THE MARKETING DIFFERENTIATION After a significant investment in the entire Vampire Diaries series I want to believe that it wasn't time wasted... Rather, that there was ONE insight that would will help business owners who are...
Can you say if your Marketing Playbook is putting more customers on base? The lure of marketing metrics often leaves us with less. Here’s an alternative.
In this episode, I’m taking you shopping and we’re talking about marketing endgames...marketing game plans and getting more of what you need from The Marketing Store.Maya Angelou once said, "when you know better, do better…" I have hundreds of stories from when I...
About this time last year, I started something new after watching the latest Mary Poppins movie where I was COMPLETELY captivated by one scene in particular: Turning Turtle. In the movie, on the second Wednesday of every month Mary’s Cousin ‘Topsy's’ world would...
I’m NOT an economist. I’m not a Business Analyst…I AM drawn to the turning points & tipping points that offer insights that I believe are important, relevant & significant to Solo & Micro business, this post DRAWS on ‘Spend Shift, 2009’.
This episode…Oh the MIRONY of it all... It's a word a new friend of mine uses, her last name is Myronuk, and my interpretation is the subtle little 'ironies' that occur for us. Like being the one to be SO convinced by The Human Brand that the power of relationship is...
Privilege is one of many keys that create more in business. Connect to more by reshaping the relationship with taxes, privilege, gratitude & more.
Facing uncertainty in business can keep us locked in a holding pattern of waiting for something ‘out there’ to shift or we can create more with quantum keys.
Shifting in Uncertainty for me started with connecting to what had become misaligned and then, one degree at a time, connecting to more.
This four part video series is how I began to redefine business problems, through one of four ‘Relationship Triangles’ between the business-customer-owner
We cultivate more of the tired, worn out & ‘work-weary’ until we can see that manifesting is not magic. Do you want more than a ‘life of work’? Start here.
The second Wednesday of the month we are Turning Turtle. Expect to see a post that deliberately seeks to ‘change the view’ of conventional business.
Simplifying the role & ENDGAME of ‘Business’ is a choice. For MORE than pure performance, complicated ‘game’ plans & rewriting the Playbook to work for YOU.
What a cult-classic movie this is! And, it’s brilliantly shows how Business is relationship. Actually, all of business & life is a series of relationships!
It is not about changing THE game, it’s about trading a finite game for our own infinite game, which I learned through Moneyball, Mashups & Magic
My journey was like taking the red pill in the Matrix. I found that both the science & spiritual sides of business, are like two sides of the same coin.
“Business is in infinite game” ~Simon Sinek AND there is only ONE game, there are simply multiple ways people choose to play it. Is your game creating more?
I didn’t plan on being a Solopreneur. I don’t have endgame that many business owners have & that has shown up endlessly through my Eat Pray Love journey.
For most of us there’s something about evolution that attracts us and something that holds us back. What attracts us is the embedded understanding that we cannot create more – unless we evolve. What holds us back is the unknown zone, finding a way to evolve that feels clear, understandable – coherent.
An opportunity to sit in on a group discussion with Sandra Yancey founder of Women Network and to many across North America, a mentor on life and business.
In his book, the Science of Getting Rich, he proposes that one of the variables that determines our success in getting rich is the variable of value. He says, “you can give everyone more than you take from them.” ...is this thing still on? Stay with me for more about...
I LOVE finding new, interesting examples that reveal what is possible for us as we become more coherent, in our business, through our marketing and, yes in our own lives and this movie provided a couple of really key connections. While many people see Freddie Mercury...
In this episode, I'm focus on the cost of incoherence, the long-game and the Relationship Journey...and I like to think I'm an expert on all three ...now. My "incoherent" years were comprised of taking the LONG way around, getting more focused on my long game than my...
“Everything pulls you to be more complex”. Complexity, it’s the leading cause of Business burnout & I’ve been there! The Comeback? The Timeless & Universal.
What if the Strategic Business Advantage we need to thrive is relating more, creating more and experiencing more – as owners, for customers & beyond?
It’s a delicate balance (or a bag of cats) looking for new customers AND keeping existing customers, creating equilibrium in the Relationship Journey.
Great brands know their contribution – Apple, Red Bull, Harley-Davidson…do you know what you bring to the business customer relationships?
Relationship is built on trust, we know it’s the foundation of of connection and Customer engagement is relationship in action.
Business can become incredibly complicated, insights from Yvon Chouinard, founder of Patagonia, shows us how to Simplify Business.