Big Picture, Small Business | Tricia Murray • Light on Marketing

Get Your Game Plan On!

Recalibrating your Game Plan across the whole spectrum of Marketing lines you up to resonate more. 

We’ve prepared hundreds of Marketing plans, run hundreds more for brands – big and small – and what we know is…you need to SEE it in order to CREATE it. 

If your Marketing is not lining up with creating more… 

…and, if it feels like you’re spinning your wheels, getting caught in the quicksand of tactical execution and it’s just NOT adding up to more points, more progress and more of your whole big picture, that probably means, 


Plan A has become Plan B

Plan B has shifted to Plan C


you’re trying to rock the ‘No-Plan-Plan’.


Our approach is designed for solo and micro business owners who have an internal team and need a light level of strategic clarity or a sufficient structure, to keep moving the ball down the field.

Getting Your Game Plan on means, 

  Stepping into a Spotlight Session(s) to draw relevant information from within your own mind and/or your team and then we jam on something more.

  Essentially, combining Marketing “Intel” and relevant Insights. Focusing on current customer pain-points plus important consumer trends.

  Crafting a clear picture of your Contribution to the playing field. Running a comparative player analysis and evaluating what that all means for your position on the field.

 Identifying what distinguishes your Community of core customers from the crowd and discovering the key Cornerstones that unite your value, your message and your meaning. 

  Developing a simplified Playbook to integrate your products/services with promotions and the primary pathways that tee you up to amplify every aspect of your customer relationships. 

 —  Co-creating a quarterly Marketing Game Plan and providing consistent messaging and fortify the foundation for meaningful, mutual customer connections. 

 Pre-scheduled project milestones from start to finish that ensures meaningful progress with fewer ‘ta-da’ moments that fall short. 

Get Your Game Plan On!

$6,600.00 (CAD)

“Tricia is a consummate professional! Her ability to move from a high level conversation, to how it impacts the plan, team & clients in multiple directions is why she’s on a short-list of partners I’ve come to rely on. I value her grounded, expansive perspective and unique point of view. I think she’s terrific.”

Scott T.

Contractor, British Columbia

Schedule a 20-minutes to explore how a sufficiently structured Game Plan puts more than points on your Scoreboard.

Coherent U | Tricia Murray