Light Support Tuning Your Marketing Game Plan
…to move your business to the next level with more of the ‘macro’ Marketing big picture, for a small business.
More of the big picture,
for more in your picture.
I’ve prepared hundreds of Marketing plans, run hundreds more Marketing projects for brands – big and small – and what I know is this…we need to SEE it to SHIFT it and collaborating together is what enables you and your team to OWN it and CREATE it.
My planning package has been designed to blend the best of both worlds – deliver what most small business owners really want (a plan) yet often don’t have time, energy or capacity to create on their own.
*My approach is specifically designed for businesses with fewer than 10 ppl.
Pair your Game Plan redesign with an ULTRA LIGHT Fractional Marketing Team (Director + Coordinator) and shift from planning to implementation, for a fraction of FTE Hours & Dollars.
Magnifying your Marketing Plan by shining a light on the most important pieces of the Marketing puzzle.
— Begin at the beginning with a Spotlight Session(s) to draw key information and insights from within your own mind and/or your team.
— Research and reframe relevant consumer trends plus your current customer insights.
— Craft a clear picture of your what/how/who and what that means for the position you play on the field and identify what distinguishes your core fans from the crowd, with unique to you customer profiles.
— Structure a specific working session with your implementation team (if you have one) to clarify the Endgame and what you need to see on the Scoreboard…points? progress? more of the whole point of Marketing?
— Co-create a 3- or 6-month Marketing Game Plan with the right mix of products, promotions, platforms and build a strong foundation for your customer’s relationship journey.
— Layer in Connection points at critical milestones throughout the year to recalibrate, realign and restore more quarter by quarter; season by season.
Recalibrate and Redesign your Marketing Game Plan for MORE
“Tricia is a consummate professional! Her ability to move from a high level conversation, to how it impacts the plan, team & clients in multiple directions is why she’s on a short-list of partners I’ve come to rely on. I value her grounded, expansive perspective and unique point of view. I think she’s terrific.”