THE ORIGINALS • 

CREATION IS THE MARKETING DIFFERENTIATION

 

After a significant investment in the entire Vampire Diaries series I want to believe that it wasn’t time wasted…

Rather, that there was ONE insight that would will help business owners who are fighting it out in the ring, see that the value of being a creator and finding their differentiator – starts within a couple of key questions.

 

In the story line there are regular vampires and others called the “Originals”. For our purposes, the distinction between the two is important, because the Originals were virtually impossible to defeat. Regular wooden stakes through the heart were completely ineffective and usually, just pissed them off…

…incredibly talented people, are stepping into the ring and, some into the fight, between what their business ‘could do’ and what they really, really want. The fight is surrounded by the financial pressures, cultural influences and expectations of family/friends, colleagues and possibly even existing customers/clients….

…The fight is usually characterized by two things:

  • the pull of settling for what we know we can do – what we’re capable of and
  • the push to do what we see working for other people. 

Becoming an Original, involves stepping out of the competitive mind and tapping into your creative mind, (if you don’t think you have the ability tap the creative mind, call me, I’m will happily and respectfully, prove you wrong)…

…The ability to step through to our own Original-Creative idea is not something that comes easily or naturally to us anymore. Because, it’s not reflected in our dominant culture. Since the Industrial Revolution, humans have been conditioned to replicate, duplicate, mass produce, and knock off…

….Do we choose to find our IKIGAI – our specific purpose or do we defer to what we know can do.”

 

NOT SURE IF YOU HAVE SOME OR ALL THE PIECES, OR IF YOU’VE KEYED INTO YOUR ‘ORIGINAL’…

…CAN’T QUITE GET THINGS TO LINE UP?

LET’S CONNECT FOR A MICRO-MOMENT TO DETERMINE WHAT MORE YOU NEED, FOR WHERE YOU ARE, RIGHT NOW.

 

Tricia Murray | Ms. Right Now | Coherent U | Exploratory Call