In this episode, I’m taking you shopping and we’re talking about marketing endgames…marketing game plans and getting more of what you need from The Marketing Store.

Maya Angelou once said, “when you know better, do better…”

I have hundreds of stories from when I stepped onto the field of solo ownership that this ONE analogy has been drawn from… AND I knew better.

I KNEW BETTER! and yet, I saw over and over again WHY my trips to the Marketing Store ended less successfully than my trips to the grocery store.

So, why wasn’t I able to ‘do better’?

In my experience…both personally and professionally – we have a clearer endgame and game plan going into the grocery store than we do going into the Marketing store and in this episode I connect a few dots for those who are looking for marketing to mean more and for it to ADD more to the meaningful contribution we’re trying to make through our work, our craft, our business…

 

Marketing Endgame, first

Marketing Game Plan, second

Marketing Playbook, last…

 

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