Welcome to the Light on Marketing Podcast.
In 2014, Chris Malone and Susan T. Fiske wrote, ‘The Human Brand’ and stated that businesses on a whole would have to become more ‘self-aware’ in order to thrive in the ‘Relationship Renaissance’. This podcast is dedicated to shining a light on what I believe that means for Marketing and those who seek to amplify more with it; placing a spotlight on multiple aspects of my version of Marketing, to get back to its core Meaning; and, how I’ve progressively traded the 21st Hunger Games (of business, marketing & life) for more of an Infinite Game.
My Endgame • Making Marketing mean more to you so that you and Marketing can create more, together.
Who’s TUNING IN? – Smart, Savvy (& probably at least a little bit irreverent) small business owners, who want to:
• See more of the Marketing Big Picture and how the pieces fit together.
• Connect with Marketing in the REAL vs. Marketing as it’s practiced inside “The Matrix”.
• Recalibrate their Marketing to integrate more of who they are (vs. trying to fit themselves into the one-size-fits-all models that dominate the landscape right now).
TUNE IN • SYNC UP • AMPLIFY MORE…