TRANSFORM MARKETING – My Method, Mojo and Mashup – Tricia Murray
My Method IS my Mojo and BOTH create my Moneyball Mashup.
ENDGAME • GAME PLAN • PLAYBOOK • SCOREBOARD
SIMPLIFY • DIVERSIFY • MAGNIFY
UNTETHER • UNCOMPLICATE • UNBURDEN
"The problem we're trying to solve is that there are rich teams and there are poor teams, and then there's 50 feet of crap, and then there's us...it's an unfair game."
Billy Beane, Moneyball
TO TRANSFORM MARKETING FROM AN UNFAIR GAME (ESPECIALLY FOR MICRO-BUSINESSES <6 EMPLOYEES)
MEANS RE-WRITING THE RULES SO THE ODDS ARE MORE IN YOUR FAVOUR.
IGNITE Your Endgame
• MAGNIFYING your Endgame is what informs, influences and infuses more into every facet of your Marketing.
• UNTETHERING from the one-size-fits-all model and leaning into the REAL connection between you and your community of customers means something more – for you and to them.
THE MYTHS AROUND THE MARKETING PLAN ARE INFINITE.
THE TRUTH IS IT NEEDS TO BE SUFFICIENTLY STRUCTURED TO CONSISTENTLY MOVE THE BALL DOWN THE FIELD.
ELEVATE Your Game Plan
• DIVERSIFYING your Game Plan for more of what you need right now, takes wisdom and courage and leads to serenity.
• UNCOMPLICATING Marketing – from your Products & Packages to Promotions, Platforms & Pricing – means your Marketing gains POWER.
CONSTANTLY CHASING THE NEXT SHINY MARKETING TACTIC HAS CREATED A FORM OF ‘MARKETING PTSD’.
AND IT’S NOT YOUR FAULT OR MARKETING’S.
LIGHTEN Your Playbook
• SIMPLIFYING to find and focus on your six Plays, means more than running the same Playbook everyone else is, in order to add more to your Scoreboard, often with less.
• UNCAGING Marketing from the conventional, and engaging a simple system to determine when it’s time to P.A.S.S. means you can see more and shift to avoid being blind-sided.
MARKETING IS NEITHER GOOD NOR BAD; IT’S IS NEUTRAL.
AND YOUR SCOREBOARD SIMPLY REFLECTS HOW MUCH
YOUR ENDGAME, GAME PLAN AND PLAYBOOK ARE IN ALIGNMENT.
RECALIBRATE Your Scoreboard
• MEANINGFUL metrics and measures mean you know how much Marketing is creating – maybe that’s science or something more…
• REACH beyond key performance indicators focused solely on points, to see how much of the whole POINT of your game is coming to life.
“Working with Tricia took me from burning out, feeling completely jaded about marketing and seeing my time and money slipping away…into a whole different space. I learned how to keep it simple, clear and a reflection of ME and Tricia’s ongoing counsel helps me see the traps…she’s there when I need a ‘micro’ moment.”
A LIGHT MOMENT WITH MS. RIGHT NOW
Let’s just say it…there will always be players, playing to win and more focused on ‘competition, conflict and scarcity’ models than ‘creation, collaboration and community’ models.
There are also thousands of business owners playing a different kind of game; more interested in living light than ‘living large’.
Marketing that means more…is Marketing that is CREATING more for you, where you are – right now.
Check in with how much your Marketing is creating (right now) with a Marketing Audit that means more.
~Tricia, Ms. Right Now