90 DAYS TO MORERecalibrating your Marketing to Mean More with a guided Marketing Audit.
90 Days to More – Marketing made better with a process and structure and guided marketing audit
90 DAYS WITH MS. RIGHT NOW AND A MARKETING AUDIT MADE FOR A ‘MICRO’
My ‘ENDGAME’ is simple:
•• Make the marketing MEAN more to you, so that Marketing can clearly and consistently CREATE more, for you. ••
And, that may mean auditing what you have in play right now for what is creating more and assessing where you could SAVE, SHARE and SPEND more coherently (clearly, consistently and, in a way that feels wholly aligned for you).
In 90-days, you will connect with a sufficiently simplified structure to audit and asses your current Marketing picture and confidently determine what ‘more’ (or less) you need, right now.
“The problem we’re trying to solve is that there are rich teams and there are poor teams, and then there’s 50 feet of crap, and then there’s us…it’s an unfair game.”
~Billy Beane, Moneyball.
Marketing’s PURE POTENTIAL CONNECTS you with more.
But when you’re really not sure if your day-to-day Playbook is producing more; when the numbers you see on the Scoreboard simply don’t line up; you know you’re caught in an unfair game. And, it’s not your fault.
Marketing has been made more complicated than necessary.
Especially for businesses with <9 employees and Solopreneurs)
The problem we solve in 90-Days is clarifying WHAT aspects of Marketing are effectively creating more and where you may want to make some key trades.
Here’s our Game Plan.
MAKING MARKETING MEAN MORE STARTS WHEN YOU STEP OFF THE COMPETITIVE PLAYING FIELD TO FIND YOUR ‘BRAND’ OF
DIFFERENT AND YOUR OWN PART OF THE ‘TRIBE’.
Reframe Your Endgame
• The heart of your Endgame is WHAT, WHO and HOW — infused into every facet of your marketing
• Ignite more by reflecting more of your ‘brand’ of value with those who value your ‘brand’ of different.
• Strike gold with 3As – Actions, Attributes and Attitudes to let go of the ‘ideal’ and lean into more of the REAL.
THE MYTHS AROUND THE PLAN ARE INFINITE.
THE TRUTH IS, IT NEEDS TO BE SUFFICIENTLY STRUCTURED TO BRING MORE OF YOUR ‘ENDGAME’ TO LIFE.
Reshape Your Game Plan
• Untether your Products, Packages and/or Programs from the one-size-fits-all model
• Unburden your Promotions to create more to take the pressure of your Pricing, quarter by quarter
• Uncage your Time-Energy-Money Triangle by recalibrating the Platforms and Pathways you need to connect to more.
MARKETING MADE MORE COMPLICATED FEELS LIKE A RIPTIDE.
IT’S NOT YOUR FAULT…THERE IS MORE WE NEED TO LET GO OF THAN LAYER IN, TO RECALIBRATE THE ODDS TO BE ‘EVER IN OUR FAVOUR’.
CONSTANTLY CHASING THE NEXT SHINY MARKETING IDEA OR THE ONE SILVER BULLET HAS CREATED A FORM OF MARKETING ‘PTSD’
AND, IT’S NOT MARKETING’S FAULT. AS WE BECOME MORE
MINDFUL ABOUT OUR MARKETING, THE MARKETING COMES TO
MEAN MORE AND CREATE MORE.
Realign Your Playbook
• Recalibrate the Customer Journey to choose which plays need to be in YOUR Playbook.
• Reshape more with less…SIX Plays (monthly, quarterly, annually) to exit the Marketing Riptide™.
• Reconnect with a SUPER simple system to detect when less is likely more – right now and next and when it’s time to P.A.S.S.
Restore Your Scoreboard
• Re-evaluate which metrics mean more to you – engagement, acquisition, retention, loyalty…?
• Restore FOUR keys for precisely how much you’re initiating, cultivating, nurturing and amplifying.
• Reshape your KPIs to see beyond points on the board for MORE of the whole point to your Marketing Endgame.
“ENGAGEMENT IS A RESULT OF STRONG, TWO-WAY RELATIONSHIPS BETWEEN
EACH SIDE.” ~SUSAN FOURNIER, BOSTON UNIVERSITY
YOU’VE JUST SEEN THE GAME PLAN…HERE’S YOUR SPECIFIC PLAYBOOK:
• 90-Days with Ms. Right Now makes the Marketing mean more from the Scoreboard, Playbook, Game Plan to your Endgame.
• A 12-part structure one-to-one or in a group immersion setting, where you audit and assess alongside a seasoned pro
• Inclusion in my Mighty Community for Marketing & Meaning for More, beyond 90-Days
• Access to key tools and resources that cast more Light on Marketing
• Key content that reframes, realigns, reshapes and restores what you’ve got in play, right now, into more
• Access to Laser-Focused 3-Packs and Three Tiers with Ms. Right Now – for less or more beyond
• Exclusive invitations to restore more at key points in the year
“90-Days to More with Tricia took me from burning out, feeling completely jaded about marketing and seeing my time and money slipping away…into a whole different space. I learned how to keep it simple, clear and a reflection of ME and Tricia’s ongoing counsel helps me see the traps…she’s there when I need a ‘mindful’ moment.”
90-DAYS TO MORE WITH A MARKETING AUDIT
MADE FOR ‘MICROS’ AND MS. RIGHT NOW
ONE TO ONE
90-Days to More, Right Now:
• 12-weeks, one-to-one from Scoreboard to Endgame
• Click to Connect with Ms. Right Now
YEARLY WITH A GROUP
90-Days with less – 12-Day Immersion Format:
• Four weeks in June specifically for Solopreneurs
• PLUS, Three, one-to-one’s with Ms. Right Now
A MICRO MOMENT WITH MS. RIGHT NOW
I tallied up how much time, energy and money I’ve ‘invested’ making Marketing mean more and that number is either jaw-dropping or completely depressing AND…I knew better! So, what kept me locked into a ‘finite game’ creating less
Well, let’s just say, there are always going to be players who will to play to win; focused on ‘competition, conflict and scarcity’ models inside their Marketing and beyond. There are also thousands of business owners tuning in, syncing up and amplifying more by playing the game differently; living light versus ‘living large’.
Making Marketing MEAN more takes some time, patience and a whole lot of unlearning, lightening up and letting go. For me, that meant recalibrating ‘more’ starting with an audit of what was creating more and assessing what MORE I really needed from Marketing, to experience more – which brought me full circle to seeing how much meaning was woven into the process, principles and practice.