My Endgame is to shine a light – or place a spotlight – on multiple aspects of Marketing and transform it into something that feels LIGHTER for you.
And that starts with mashing up my Marketing career with all I learned when I started studying yoga in 2014.
Yoga has had a deep influence on my philosophy, process, principles and practice of Marketing.
I often say to people that I learned more about Marketing (& Business) from studying psychology, world religions and the ancient practice of yoga, than I did from 25+ years in the Business of Marketing.
A transformative resource in the field of yoga, is a book called “Light On Yoga” by B. K. S. Iyengar and it sits as the inspiration for my ‘brand’ of different,
LIGHT ON MARKETING
Shining a Light & Placing a Spotlight to make “Marketing” mean more, create more and make Marketing feel light again.
RECALIBRATE the Mountain of Marketing by Challenging the Status Quo